SiteGiant Unicart eCommerce SEO Setup & Tips

How to Setup SEO for Your SiteGiant - UniCart Store?


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    Search Engine Optimization (SEO) is a process of getting website found in organic search result. When shoppers enter some keywords to search for its product or service from Google Search, Search Engine will show the most relevant website to shoppers. It is very important as it drives traffic to your Unicart store. Let’s get started to setup general SEO on your Unicart store.

    Navigate to Settings page and choose Business Info.

    Page Title and Meta Tag Description are used for SEO purpose.

    (1) Page Title

    Page Title defines the title of the page, which tells people or search engine the topic of the webpage.

    It appears in three key places:

    1. Browser Tab that used to remind visitors about the content of your page.

    2. Search Result with the clickable title of webpage.

    3. External Websites, especially social media sites will use the title of a web page as its link anchor text.

    Best practices of Page Title to work on SEO:

    1. Keep in 70 characters long.
    2. Use target and unique keyword.
    3. May use location as selling point where your products located.
    4. Format: Brand Name | Primary Keyword and Secondary Keyword OR
    Primary Keyword – Secondary Keyword | Brand Name

    (2) Meta Tag Description

    Meta Tag Description is used to display summary of webpage’s content which appears under page’s URL in search result.  Attractive and relevant description will have higher chances of visitors click-through the site.

    Best practices of Meta Tag Description to work on SEO:

    1. Keep in 250 characters long.
    2. Use target keyword.
    3. Use human readable sentence.

    For advanced users who would like to perform detailed SEO on your Unicart store, you can do it at:-

    (3) Product Page

    Access: Products > Click the Product Name > General Tab > Edit SEO

    (4) Category Page

    Access: Products > More icon > Categories > Click the Category Name

    (5) Brand Page

    Access: Products > More icon > Brands > Click the Brand Name

    (6) Page’s Page

    Access: Webstore > Pages > Click the Page Name

    "Looking to SiteGiant eCommerce Services? Yes, we can help, contact us today for FREE eCommerce seo consultation."

    Top 6 Tips: SiteGiant Unicart - eCommerce SEO

    (1) Meaningful Product Name

    Don’t give all of your products the same name only to explain what they are in the product description. If you do this, all of the links and all of the text on your site will look alike, and the search engines won’t be able to distinguish anything. Give your product a meaningful name rather than just a meaningless code.

    (2) Avoid Manufacturer Product Descriptions

    It is captivating to just copy and paste from the manufacturer’s website, but resist the urge. At the very least, re-write the description in some way to make it interesting and unique.

    (3) Unique Title Tags

    While it’s debatable whether the company name belongs in the beginning of the title tag, most agree you should not include extra keywords that are repeated in every tag. For example, if your company name was “ABC”, include only the company name in title tag, not “ABC Website Solution” Use as little duplicate content as possible in order to prevent diluting the value of the rest of the text in the title tag.

    (3) Unique Description Meta Tags

    Meta tags description should be entirely unique on every product page. This will ensure the unique content on each product page. Though meta content likely doesn’t directly affect your ranking, unique tags will prevent duplicate content penalties. You can use short description in meta tag description.

    (4) Product Reviews

    A great strategy for guaranteeing unique content is displaying user generated content from your customers. Allow customers to review products they’ve purchased or comment on one’s they haven’t.

    (5) Cultivate Links to Your Site

    The more quality sites link to yours, the more relevant your site will look to search engines, which can improve your site’s ranking in search engine results. How can you get other sites to link to yours? Contact businesses related (but not competitive) to your own, and ask for a link exchange. Read and participate in popular forums that match your site’s focus or interests — many will let you include links to a website in your forum signature. Request that local organizations like your Chamber of Commerce include links to your business on their websites.

    (6) Keep Your Site Fresh Sites

    With frequently updated content typically rank higher in search engines. Update your site with recent news about your business, articles or tips related to your products or services, and anything else that will make your site a destination for readers who could become customers. Publish testimonials from your customers or positive reviews of your business in other publications (with links to those reviews). Above all, be sure your content is clear, every word is spelt correctly, and all your links work. The more professional your site appears, the more likely potential customers are to choose your business over your competitors.

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