Offering cheap laptop rentals in the face of surging demand due to MCO
“Ng had already been using search engine optimisation (SEO) tools such as Google AdWords so that APRES would pop up first when people searched for laptop rentals, even before the MCO.”
As a business that supplies 85% of its products — refurbished and reconditioned laptops — to physical PC and smartphone shops, things started to turn grim for APR Electronic Services Sdn Bhd (APRES) when the movement control order (MCO) was announced.
Due to the nature of its business, sales decreased by 75%. But the good news, says APRES director and founder Danny Ng Theng Wei, is that while one market diminished, another was being created.
APRES started receiving a lot of inquiries online for laptop rentals as more people were forced to work and study from home and many found there were not enough laptops to go around.
Ng had already been using search engine optimisation (SEO) tools such as Google AdWords so that APRES would pop up first when people searched for laptop rentals, even before the MCO.
“We take orders online on certain platforms such as Lazada, Shoppe and our own platform as well. We noticed an increase in online orders but it doesn’t help make up the losses,” he says.
“We’ve been doing [e-commerce] for two to three years but it has not really picked up because we didn’t focus heavily on that until now. Now, it is necessary and we’re building on it.”
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